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A Guide to Exploring E-Commerce Careers: Everything You Need to Know Before Taking the Leap

What is e-commerce and what kind of careers does it offer?

As you may know, e-commerce is the process of buying and selling goods and services online. It has revolutionized the way businesses operate, providing a platform for companies to reach customers around the world. With its growing popularity, e-commerce has created numerous job opportunities in the digital commerce sphere. From web designers to marketing specialists, there are a variety of career paths available in the e-commerce sector.

What are the popular e-commerce careers?

With the rise of digital commerce and e-business, career opportunities in this field are becoming more and more diverse. From customer service representatives to web developers, there are a variety of job roles available. The jobs can range from entry-level positions such as Data Entry Clerks to higher-level positions such as Project Managers. Depending on the company, some roles may require specialized skills or experience in areas such as Web Design, Content Creation, Search Engine Optimization (SEO), or Customer Service. Whatever your background is, there is likely a job in the e-commerce space that you can pursue.

Here are 5 popular e-commerce jobs to help you understand the job responsibilities & salary prospects.

1.      PPC Manager

A PPC Manager is responsible for managing the performance of a company’s pay-per-click (PPC) campaigns. As a PPC Manager, you will be tasked with optimizing campaigns to ensure that they meet the marketing goals and objectives. Your duties will include researching and analysing keywords, creating ad copy, monitoring campaign performance, setting up tracking codes, and optimizing landing pages. The job scope for a PPC Manager also includes staying up to date with industry trends and best practices to maximize the effectiveness of campaigns.

The average salary for a PPC Manager is ₹8.4 LPA in India. This figure may change depending on the location and degree of expertise.

2.      Web Developer

E-Commerce Web Developers are in high demand as online shopping continues to gain popularity. As an E-Commerce Web Developer, you will be responsible for creating and maintaining e-commerce websites and applications that enable customers to purchase goods and services online. You will create user-friendly interfaces that make it easy for customers to find what they need quickly. Additionally, you will stay up-to-date with the latest technology trends to ensure the highest level of security for customer data.

The average salary for an e-commerce web developer is ₹4.0 LPA in India. This figure may change depending on the location and degree of expertise.

3.      Project Manager

An E-Commerce Project Manager is responsible for overseeing the successful completion of e-commerce projects. As an E-Commerce Project Manager, you will be responsible for leading a team of professionals to ensure that the project is completed on time and within budget. You must have a strong understanding of e-commerce technology, digital marketing, and customer experience design. Your duties will include managing project timelines, developing budgets and resource plans, coordinating with vendors, managing risk assessments & quality assurance reviews, tracking progress on projects, and providing regular updates to stakeholders.

The average salary for an E-Commerce Project Manager is ₹8.5 LPA in India. This figure may change depending on the location and degree of expertise.

4.      Business Analyst

The role of an E-Commerce Business Analyst is to bridge the gap between the technical and business side of e-commerce operations. As an E-Commerce Business Analyst, you will be responsible for analysing data, understanding customer behaviour, and providing insights that help optimize e-commerce performance. You must be able to interpret data from multiple sources, identify trends and patterns, and develop strategies to improve customer experience. You must also be able to assess the impact of changes on key metrics such as revenue, conversion rate, and cost per acquisition.

The average salary for an E-Commerce Business Analyst is ₹ 4.0 LPA in India. This figure may change depending on the location and degree of expertise.

5.      Product Manager

E-Commerce Product Managers are in charge of product development and optimization. As an E-Commerce Product Manager, you will regularly work with the product team to create and implement new site features as required. You will create product roadmaps and product strategies based on the current situation of the eCommerce industry, make realistic user stories, do in-depth market research to optimise your service, provide the best user experience while building websites and mobile applications with high levels of functionality, help business developers analyse all of the requirements for the business and organise efforts to grow the business.

The average salary for an e-commerce Project Manager is around ₹ 7.8 LPA in India. This figure may change depending on the location and degree of expertise.

What skills do you need to pursue an e-commerce career?

An e-commerce career is an exciting and rewarding opportunity for you if you have the right set of skills. With the increasing trend of online shopping, having the necessary skills to pursue a career in e-commerce is becoming more important than ever. To be successful in an e-commerce career, you need to possess a combination of digital marketing, web development and relevant technical & managerial skills.

You must understand how to use various tools and technologies such as SEO, content marketing, web design, coding languages and analytics to create an effective online presence for businesses. Additionally, you must be able to think creatively and come up with innovative strategies that will help businesses increase their sales.

How to accelerate your e-commerce career?

  • Begin with an entry-level role, such as an internship. Internships are a great way to start your career. Without having any previous experience, you can prove your passion and value to a company as an intern
  • Do your homework before looking for jobs. Learn as much as you can about the many areas of the eCommerce industry and chat with professionals. This will help you to have a better idea of which eCommerce career could be best for you
  • Start with a preferred job role and continue upskilling yourselves
  • Attend industry events to gain a deeper understanding of your profession and stay up to date on the most recent advancements
  • Visit websites and blogs that share insights on the e-commerce industry to keep on top of your game
  • Get to know online buyers, eCommerce managers, and account managers that you could know from work to expand your network in the sector
  • Be a little bit more immersed in the industry. Move from a generalist role to something more specialised. Select an eCommerce speciality that is compatible with your hobbies and skill set·       Build a personal brand. Speak to as many people as you can to exhibit your knowledge and build a strong network
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